On my desk sits a large postcard, the cover an image of candles and a fireplace.  The image is warm and inviting, cozy and serene.

The cover text introduces the reader to a property management company, Chestnut and Cape.  Evocative, those two words.

A well-conceived and executed piece of marketing and branding.  But wait, is that a grammatical error?  It is!  Where the possessive is needed, the plural is used--families instead of family's.

Who's to blame?  Printer?  Copywriter?  Proofreader?  Doesn't matter - the damage is done.  Their content--with its heavy emphasis on trust, care and details--is undone, contradicted by their lack of attention to a detail drilled into all of us since childhood.

Oops.  Or is that oop's?

Signed,

Your residential painting grammarian